How to Advertise an Event via Email


This article will show you how to send emails to Event Registrants, and how to send promotional emails to contacts who have not yet registered for the Event.

Event Reminders

Event Reminders are managed within the settings for the Event itself. You can schedule the exact day you want an Event Reminder to send; an email will deliver to all event registrants who are registered for the Event on that day.

Contacts who have not yet registered will not receive Event Reminders.

Consult this Knowledge Base article to learn more.

Event Promotional Emails

Member365 facilitates the creation of custom mailing lists based on Event Registration status. You can create a mailing list of all contacts who have registered for your event – or a list of all contacts who have not registered – and send your emarketing to each list appropriately.

Emailing Contacts Not Registered to an Event

1. From the Member365 Administrator Dashboard, click ‘Lists’ at the top of the page.

Image showing the 'Lists' button at the top of the Administrator Dashboard.

2. On the page that follows select ‘Create a Custom List’ and name your new list as necessary. Choosing whether this list is visible to other administrators is up to you.

Image showing the 'Create a Custom List' button.

3. From the list of filters, click ‘Events’.

Image showing the page seen when editing a custom list, indicating the 'Events' filter.

4. When prompted, select the option for ‘Not Registered to Events’.

Image showing the window that pops up after clicking the Events filter, and indicating the 'Not Registered to Events' option.

5. Locate the Event in question, using the search bar if necessary, and check the box beside its name. Click ‘Save’ to confirm.

Image showing an example of using the search bar to locate an event (Finance Seminar), checking it off, and indicating the 'Save' button.

6. Add any other necessary filters, then click ‘Save List’ to confirm all changes.

Image indicating the 'Save List' button seen on the List Builder Module.

Emailing Contacts Registered for an Event

You may want two separate lists: one for all contacts not registered for the event, and one for all contacts who are registered for the event.

This list is created by repeating Step 1 through Step 6 above.

Simply choose ‘Registered to Events’ instead when you get to Step 4.

Image showing the window seen when selecting the Events filter, with the option for 'Registered to Events' highlighted.

Building the Event Promotional Emails

Now that we have a list of Event Registrants, and a list of contacts not yet registered for the Event, we can build the promotional emails themselves.

7. Click ‘Email Campaigns’ from the bar at the top of the page.

Image showing the 'Email Campaigns' button on the bar at the top of the page.

8. On the page that follows, click ‘Create’ next to ‘Campaign Management’.

Image indicating the 'Create' button, next to 'Campaign Management' when landed in the Email Campaigns module.

9. Specify the campaign name, subject line, sender name, and from address as necessary. Click ‘Continue’.

Image showing the screen where you specify an Email Campaign name/subject/etc., and indicating the 'Continue' button.


Name of Campaign – The name of the campaign in the CRM. For administrator use only.

Subject of Email – The subject line that your recipients will see.

From Name – The name your recipients will see listed as the sender of this email campaign.

From Address – The email address your recipients will see listed as the sender of this email campaign.

10. Build the email campaign. Consult this Knowledge Base article if you are unfamiliar with the campaign editor. Click ‘Save & Continue’ when you are satisfied.

Image showing the 'Save & Continue' button seen when editing the content of an eblast.

11. Choose your list when prompted to select recipients.

Image showing both the lists we created earlier as options to select. Here we're selecting 'Not Registered for My Event' as an example.

In our example, we are sending a promotional ad to all contacts in the system who have not yet registered for the Event.

12. Click ‘Continue’ at the bottom of the page when you are satisfied to proceed to the delivery options.

Image indicating the 'Continue' button at the bottom of the page.

13. Either choose to send your campaign Immediately, or schedule it for a specific day. Click ‘Send Email Campaign’ (or ‘Schedule Email Campaign’) to queue your eblast for delivery.

Image showing an example of queuing an eblast for immediate delivery, indicating the 'Send Email Campaign' button.

In our example above, we created an eblast that will send to all contacts who have not registered for the event.

If you want to send an eblast to all contacts who have registered for the event, then repeat Step 7 through Step 13. Choose the other list when you get to Step 11.


Congratulations, you now know how to advertise your Event within Member365!

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