Email campaigns with higher than average click rates

In instances of higher-than-average click rates, we are unable to pinpoint a specific cause for the increased numbers. However, this occurrence has been observed among members associated with larger institutions that implement firewalls and other security measures.

Here are some reasons why you may see a higher click rate than normal:
 

• Email Security Filters: Some email security systems (such as those used by large corporations/institutions) will scan links in emails to check for malicious content. These automated scans can register as multiple clicks in your email marketing software.
• Image and Link Previews: Certain email clients, especially those on mobile devices, may preload images and links to improve user experience. This preloading can trigger tracking pixels and link click counts multiple times.
• Proxy Servers: When emails are routed through a proxy server, the server might access links within the email, causing those accesses to be recorded as clicks.
• Link Wrapping: If your email contains links that are wrapped or shortened by a third-party service, the process of wrapping and unwrapping these links can sometimes be misinterpreted as multiple clicks.
• Automated Link Checking by Firewalls: Institutional firewalls and security systems may have automated link-checking mechanisms that click on every link in an email to scan for malicious content before delivering the email to the recipient. This can significantly inflate click counts.
• Email Client Bugs: Occasionally, bugs in email readers can cause links to be clicked multiple times. This is rare but can happen, especially with certain updates or versions of the software.
• Multiple Email Clients: If recipients access their emails from multiple devices (e.g., a desktop at work and a mobile device), each device may independently preload or scan links, resulting in multiple counts for the same user.
• Email Forwarding: If recipients forward the email to others within the institution, the forwarded emails can generate additional clicks from different users.